Ready-to-eat or meal kits?
All four services deliver weekly on a subscription, but they don’t all sell the same thing. Price per serving is hard to compare until the category is settled: a ready-to-eat meal replaces cooking time, a meal kit shortens it.
Cooked meals you reheat
WeCook (ready-to-eat only), plus the ready-to-eat ranges of Goodfood and Fresh Prep. Meals arrive fresh in single servings and reheat in 2 to 3 minutes in the microwave. No groceries, no pots to wash.
Pre-portioned ingredients and recipes
HelloFresh (meal kits only), plus the kits from Goodfood and Fresh Prep. You cook for 15 to 40 minutes depending on the recipe, for 2, 4 or 6 people. The price per serving is lower, especially for a family.
WeCook vs HelloFresh vs Goodfood vs Fresh Prep — 2026 table
Reference basket: 6 servings a week, meaning 3 recipes for 2 people for meal kits, or 6 single meals for ready-to-eat. Prices shown in the official subscription flows for a new customer in Montreal, without creating an account.
| Criterion | WeCook | HelloFresh | Goodfood | Fresh Prep (formerly Cook it) |
|---|---|---|---|---|
| Product type | Ready-to-eat only | Meal kits only | Meal kits and ready-to-eat | Meal kits and ready-to-eat |
| Price for 6 servings | $92.94 (6 regular meals, $15.49/meal); $86.94 in small size | $83.94 (3 recipes × 2 people, $13.99/serving) | $93.12 for Classic kits ($15.52/serving); $93.06 for ready-to-eat | $88.80 ($14.80/serving, kits or ready-to-eat) |
| Delivery | $7.99; first delivery free with a promo code | $10.99; first box shown with free delivery under the welcome offer | $10.99, plus $3.99 in rural areas; first box delivered free with the referral link | $6.99; first order delivered free |
| Regular week, delivery included | $100.93 ($16.82/serving) | $94.93 ($15.82/serving) | $104.11 ($17.35/serving) | $95.79 ($15.97/serving) |
| Minimum order | 6 meals, small or regular | 3 to 5 recipes for 2, 4 or 6 people in the flow consulted | Kits: 2 to 4 recipes for 2 or 4 people; ready-to-eat from 6 meals | Kits: 2 to 5 recipes for 2 or 4 people; ready-to-eat 6 to 12 meals |
| In Quebec | Delivery across Quebec according to WeCook; confirm your postal code | Over 95% of Canadian households according to HelloFresh; Montreal served when checked | Some regions; coverage depends on the postal code | Greater Montreal, Quebec City, Trois-Rivières, Sherbrooke, Saguenay, Rimouski and more |
| Company | Founded in Montreal in 2013 | HelloFresh Canada (recipes developed in Toronto); group based in Berlin | Headquartered in Montreal; under CCAA protection since August 5, 2026 | Fresh Prep (Vancouver), which absorbed Cook it (Montreal) in 2025 |
| Flexibility | Skip a week or unsubscribe anytime; orders can be planned 5 weeks ahead | Skip, pause or cancel before the cutoff, 4 days before delivery | No commitment: skip a week or cancel anytime | Skip a week, pause or cancel anytime |
| Freezing | Delivered fresh; can be frozen before the expiry date | Fresh ingredients to cook | Not addressed for ready-to-eat on the pages consulted | Not addressed for ready-to-eat on the pages consulted |
| Public promo | $100 over 4 orders ($25 each) | 50%, then 20%, 15%, 15% and 10% through the 9th box, plus one free side per box | No promotion shown in the subscription flow consulted | 50% off the first order |
| Referral | Code BD366M100: $50 + $50 on the first 2 orders | Discounted boxes sent by a member (HelloFriends); not monetized here | Referral link: 35% off the 1st box, then 10% off the next 3, up to $86 | A member’s link (“Refer a friend”); not monetized here |
Transparency: if you use WeCook code BD366M100, you get $100 off over two orders and Cash Instinct receives a $105 WeCook credit. With the Goodfood link, you get up to $86 off over four orders and Cash Instinct receives $35 in Goodfood credits. HelloFresh and Fresh Prep are not monetized here. Disclosure details.
Prices recorded in the official subscription flows with a Montreal postal code, without creating an account or placing an order. Prices in CAD before tax; according to its FAQ, WeCook meals are not taxable. Premium meals, extras and add-ons are not included. The final payment summary was not reached with any provider: delivery fees for later orders use the posted rate. Promotions, menus and prices can change without notice.
The first month: which costs least?
Welcome offers are spread over several orders. The useful number is not the price of the first box but the total of the first four weekly deliveries, discounts and delivery fees included, for the same 6-serving basket:
| Service | Offer used | 1st order | After 2 orders | First month | Per serving |
|---|---|---|---|---|---|
| HelloFresh (meal kits) | Public offer: 50%, 20%, 15%, 15% | $41.97 | $120.11 | $284.79 | $11.87 |
| WeCook (ready-to-eat) | Code BD366M100: $50 + $50 | $42.94 | $93.87 | $295.73 | $12.32 |
| Fresh Prep (kits or ready-to-eat) | Public offer: 50% off the 1st order | $44.40 | $140.19 | $331.77 | $13.82 |
| Goodfood (kits) | Referral link: 35%, then 10% × 3 | $60.53 | $155.33 | $344.93 | $14.37 |
Over four weeks, HelloFresh cost $10.94 less than WeCook, provided you cook all three dinners. Among the three ready-to-eat options, WeCook was the cheapest: $36.04 less than Fresh Prep and $48.98 less than Goodfood ready-to-eat ($344.71). Over the first two orders only, WeCook with BD366M100 cost $26.24 less than HelloFresh, because the $100 discount lands in two orders instead of being spread out.
After the first month, the gap shifts: the HelloFresh discount continues at 10% through the 9th box, for $125.91 off this basket in total, plus the first delivery. Without any discount, a regular week cost $94.93 at HelloFresh, $95.79 at Fresh Prep, $100.93 at WeCook and $104.11 at Goodfood ($108.10 in rural areas). In the small size, 6 WeCook meals came to $271.73 for the first month with BD366M100, or $11.32 per meal, for a smaller serving.
At WeCook, the offer on the plans page also gave $100, but as $25 off each of the first four orders: after four weeks the total is the same ($295.73); after two, BD366M100 gives $50 more. A split discount only has value if you were going to order again: an order placed only to unlock the rest of an offer is still spending. The real value of a promotion page walks through that math.
Which one fits your profile
Cheapest if you cook
$284.79 for the first month of 6 servings and $94.93 a week afterwards, delivery included. The discount continues through the 9th box. You do have to cook every recipe.
No cooking, cheapest ready-to-eat
$295.73 for the first month of 6 meals, with the full $100 discount reached by the 2nd order with BD366M100. About fifteen recipes a week, reheated in 2 to 3 minutes, freezable if needed.
Kits and ready meals in one delivery
The cheapest delivery in this comparison ($6.99) and the option to mix recipes to cook with ready-to-eat meals. Delivery announced in several Quebec cities, including Saguenay and Rimouski.
Moving week
Without a working kitchen, ready-to-eat makes sense. WeCook delivers microwave meals and lets you plan orders up to 5 weeks ahead; confirm that the new address is served. The Quebec moving guide also covers internet.
Four people or more
HelloFresh drops to $11.99 per serving for 3 recipes × 4 people and $10.99 for 6 people. WeCook also sells family-size meals of 4 to 5 servings, at $29.95 according to its FAQ, which count toward the number of meals in the plan.
Big portions, higher price
Goodfood says it designs its recipes to leave leftovers for the next day. It is the most expensive option for the reference basket, and the company is restructuring under the CCAA: orders continue, according to the monitor.
Each provider at a glance
WeCook — ready-to-eat, discount over two orders
WeCook, founded in Montreal in 2013, sells only ready-to-eat meals, delivered fresh in an insulated box. Its plans page, consulted October 16, 2026, showed 6 regular meals at $92.94 ($15.49 per meal) or $86.94 in the small size ($14.49), with lower per-meal prices from 9, 14 and 22 meals. Delivery costs $7.99; the first delivery is free with a promo code. The minimum is 6 meals; family-size meals of 4 to 5 servings can replace some meals. Meals reheat in 3 minutes in the microwave according to the FAQ, can be frozen before the expiry date, and you can skip a week or unsubscribe anytime. If you don’t choose meals, an automatic selection may be delivered: check your account before the cutoff. WeCook delivers in Quebec, Ontario, the Maritimes and Western Canada. See WeCook plans · WeCook guide and code BD366M100.
If you choose WeCook: start with the referral link or enter code BD366M100 in the “Promo code” field at checkout: $50 off each of the first two orders.
HelloFresh — meal kits, discount over nine weeks
HelloFresh Canada is part of the HelloFresh group, based in Berlin; its Canadian recipes are developed in Toronto. Its subscription flow, consulted October 16, 2026 with a Montreal postal code, showed $13.99 per serving for 3 recipes for 2 people ($83.94), $12.99 for 4 or 5 recipes, $11.99 for 3 recipes for 4 people and $10.99 for 6 people, plus $10.99 delivery. The public welcome offer gives 50% off the first box, 20% off the second, 15% off the next two, then 10% through the 9th, plus one free side per box while the subscription stays active; it does not apply to premium recipes or add-ons. The summary showed the first box at $41.97, delivery included. You can skip a week, pause or cancel, respecting the cutoff 4 days before delivery. The group also sells ready-to-eat meals under the Factor brand, not compared here. See HelloFresh plans — we don't monetize HelloFresh; this mention is not paid.
If you choose HelloFresh: no code is published here; an eligible member can send you a discounted box from the HelloFriends section of their account. Compare it with the public offer before signing up.
Goodfood — kits and ready-to-eat, company restructuring
Goodfood Market Corp., headquartered in Montreal, sells meal kits and, more recently, ready-to-eat meals. Its subscription flow, consulted October 16, 2026, showed Classic kits at $15.52 per serving for 3 recipes for 2 people ($93.12), the Nutri15 range at $18.62, and ready-to-eat at $15.51 per meal from 6 meals. Standard delivery costs $10.99, plus a $3.99 rural fee in remote areas; coverage depends on the postal code. Goodfood says it designs its portions to leave leftovers. The referral link showed 35% off the first box, delivered free, then 10% off each of the next three, up to $86; no promotion appeared in the subscription flow without a link. Goodfood Market Corp. has been under CCAA protection since August 5, 2026; this is neither a bankruptcy nor a liquidation, and the court-appointed monitor says customers can keep ordering. Goodfood guide.
If you choose Goodfood: open the Goodfood referral link before creating your account, then check the discount and fees in the summary; promotional credits expire.
Fresh Prep (formerly Cook it) — kits and ready-to-eat, $6.99 delivery
Fresh Prep, a Vancouver company, acquired Montreal-based Cook it in 2024; according to Fresh Prep, Cook it officially joined it under one banner in 2025, and chefcookit.com now redirects to freshprep.ca. Its subscription flow, consulted October 16, 2026, showed $14.80 per serving for 3 recipes for 2 people ($88.80), the same price for 6 ready-to-eat meals, and lower prices for larger orders ($12.40 for 3 recipes for 4 people). Delivery costs $6.99 and the first order is 50% off with free delivery. Fresh Prep delivers with its own fleet to more than 130 cities in Canada, including Greater Montreal, Quebec City, Trois-Rivières, Sherbrooke, Saguenay and Rimouski, in reusable insulated bags. You can skip a week, pause or cancel anytime. See Fresh Prep pricing — not monetized here.
If you choose Fresh Prep: no invitation link is published here; a member can invite you with their unique link, and the 50% promotion also shows without an invitation.
WeCook, HelloFresh, Goodfood or Fresh Prep: the category decides before the price
Based on prices recorded October 16, 2026, HelloFresh is the cheapest for anyone willing to cook, in the first month and afterwards. WeCook is the cheapest ready-to-eat option and delivers its $100 discount over two orders with BD366M100. Fresh Prep, the former Cook it, has the cheapest delivery and mixes both categories. Goodfood costs the most for this basket and is going through a restructuring. Before ordering, confirm delivery to your postal code and the total in the summary.
In practice:
- Decide whether you want to cook: meal kits or ready-to-eat.
- Count the servings you actually eat each week, then compare the total with delivery.
- Note the cutoff for skipping a week, and how many orders it takes to get the full discount.
The WeCook guide explains code BD366M100 and the order flow; the Goodfood guide covers the referral link and credits. If you are moving, see the Quebec moving guide.
Frequently asked questions
Which meal delivery service is cheapest in Quebec?
WeCook or HelloFresh: what is the difference?
Does Cook it still exist?
Is Goodfood bankrupt?
Can WeCook meals be frozen?
WeCook code BD366M100 or the website offer: which should you use?
Do HelloFresh and Fresh Prep have referral programs?
BD366M100), the matching WeCook referral link and the Goodfood referral link. At WeCook, an eligible new customer gets $100 off, split as $50 off each of the first two orders, and Cash Instinct currently receives a $105 WeCook credit per eligible referral (the account’s Silver tier; the schedule is $100, $105 or $110 for Bronze, Silver or Gold). At Goodfood, a new member gets up to $86 off their first four orders, and Cash Instinct receives $35 in Goodfood credits when that member signs up with the link and places a first order. These are credits usable with those providers, not cash payments, and they don’t reduce your discount. We don't monetize HelloFresh or Fresh Prep: their links are neither affiliate nor referral links, and mentioning them is not paid. The first-month ranking uses displayed prices and ignores these credits. Cash Instinct is not officially affiliated with any of these providers. Trademarks belong to their respective owners. Prices and offers are subject to change — always check the official sites. To learn more about how the guides are prepared, see About Cash Instinct.